The Objective of One-To-One Marketing Is To

question 34

Multiple Choice

The objective of one-to-one marketing is to:

• A) increase costs
• B) build and maintain customer loyalty
• C) reduce customer satisfaction
• D) decrease revenue
• E) do none of these

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Definitions:

Theory Y Managers

Managers who adopt a participative management style, believing that employees are self-motivated and seeking satisfaction in their work.

Empowerment

The process of granting individuals or groups the power, authority, and confidence to make decisions and take action.

Motivational Technique

Strategies or methods used to inspire individuals or groups to achieve their goals and enhance their performance.

Theory X Managers

Managers who assume employees are inherently lazy and must be coerced or controlled to perform their duties.