As Part of Instituting an Empowerment Program,a Marketing Director Should

question 83

Multiple Choice

As part of instituting an empowerment program,a marketing director should:

• A) hire thirty new college graduates who have the latest training in marketing management techniques
• B) create a customer-service department and place a key staff person in charge of the department
• C) train the company's staff to judge of the quality of the products the firm produces
• D) allow all non-management employees to resolve problems on their own without prior approval from their immediate supervisors
• E) conduct a survey of the company's marketing staff to learn about employee morale

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