Networkcar

question 69

Multiple Choice

Networkcar.com sells a plug-in device that connects to computer diagnostic ports that are standard on cars.The device beams signals to dealers who can remotely diagnose or spot trouble.The device allows car dealerships to maintain a closer bond with their customers by offering maintenance before a problem leaves customers with an inoperable or possibly dangerous car.With the device,dealers can better engage in:

• A) management empowerment
• B) management-customer synergy
• C) relationship marketing
• D) transactional marketing
• E) direct selling

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Definitions:

Sociologist

A social scientist who studies human societies, their interactions, and the processes that preserve and change them.

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Families fragmented by separation, divorce, or estrangement, impacting the family's structure and dynamic.

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A long-term, recurring condition defined by an uncontrollable desire to find and use drugs, persistent use in spite of detrimental effects, and enduring alterations in brain function.

Differential Illegitimate Opportunity

A theory proposing that access to opportunities for committing crimes varies depending on one's location within the social structure.