What Is Customer Value? How Can Marketers Make Sure Customers

question 99

Essay

What is customer value? How can marketers make sure customers perceive them as sources of value?

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Definitions:

Lowest Terms

The simplest form of a fraction, where the numerator and denominator are reduced to the smallest possible numbers.

Express

Refers to a service or method that is designed to be faster or more efficient than standard options.

CPI

The Consumer Price Index, a measure that examines the weighted average of prices of a basket of consumer goods and services, used as an indicator of inflation.

Salary

Regular payment made by an employer to an employee, especially a professional or white-collar worker.