Examlex
The top priority for managers faced with intergroup conflict is to:
Product Class
A broad category of goods or services that share similar characteristics or serve similar purposes.
Selective Demand
The demand for a specific brand or product rather than the category as a whole, often influenced by advertising and consumer preferences.
Competitors
Entities that operate in the same or similar industry and offer comparable products or services, thereby vying for the same customer base.
Skimming Pricing Strategy
A pricing approach where a product is initially set at a high price before gradually lowering it over time to capture different segments of the market.
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