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Intuition is particularly susceptible to the availability and representativeness heuristics,as well as the anchoring,overconfidence,and hindsight biases.
Economic Profit
The difference between total revenue and total costs, including both explicit and implicit costs, reflecting the true financial gain of a business.
Price Discrimination
A pricing strategy where a seller charges different prices for the same product or service to different customers, not based on differences in costs.
Marginal Cost
The additional expense incurred from producing another unit of a product.
Marginal Revenue
The additional revenue that a company generates from selling one more unit of a good or service.
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