Stabilizing a Change Intervention by Balancing Driving and Restraining Forces

question 79

True/False

Stabilizing a change intervention by balancing driving and restraining forces is termed unfreezing.

---

Definitions:

Tangible Attributes

Physical characteristics of a product that can be observed by the senses, such as size, color, weight, or texture.

Five Senses

Refers to the human abilities to see, hear, touch, taste, and smell, used for perception and interaction with the environment.

Physical Goods

Tangible products that can be physically touched and owned, such as electronics, clothing, and food.

Marketing Term

A word or phrase used in the field of marketing to describe concepts, strategies, or terminologies specific to the discipline.