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SCENARIO 10-5 Nunya is a computer software company that employs intelligent but somewhat unusual people.Every Friday,free lollipops are given out to encourage employees to remember how creative they were when they were children.At the beginning of each quarterly executive meeting,employees are reminded that the founders were three young people who "got lucky" and sold a video game.Employees are allowed to dress in blue jeans and can set their own working hours.
-Refer to Scenario 10-5.Lollipop day is an example of a
Exchange Control
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Global Business
Commercial activities that occur across national borders, involving the production, distribution, and marketing of goods and services.
Global Market
The international trading environment where goods, services, currencies, and investments are exchanged across borders.
Product Strategies
Plans and decisions related to the development, branding, marketing, and selling of products to meet organizational objectives and satisfy market needs.
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