Examlex
Once an organization becomes institutionalized,its culture can never be changed.
Brand Loyalty
The tendency of consumers to continuously purchase products from the same brand rather than switching to competitors.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Situation Analysis
The process of evaluating an organization's or individual's current situation to understand the context for decision-making or strategy development.
Strategic Plan
A systematic process of envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.
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