Identify and Describe the Five Bases,or Sources,of Power Generally Used

question 93

Essay

Identify and describe the five bases,or sources,of power generally used within organizations.Provide distinct examples for each.

Recognize the various roles of a PR professional within an organization.

Understand the global landscape of PR, including spending patterns and challenges in tracking global PR efforts.

Acknowledge the importance of writing skills for effective PR practice.

Understand the role of social media in PR for nonprofit organizations.

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Definitions:

Neuron

A nerve cell; the basic building block of the nervous system.

Memory Trace

A term used to describe the physical change in the brain, possibly in the form of neural connections, that represents the existence of a memory.

Specific Memory

A type of memory that pertains to detailed information about a specific event or item.

Retrieval Cue

A stimulus that allows or aids the recall of information from memory.