SCENARIO 7-2 Sam Is a Sales Representative for Alliance Ltd

question 102

Multiple Choice

SCENARIO 7-2 Sam is a sales representative for Alliance Ltd.,but he struggles to explain the benefits of Alliance's products.Sam usually calls customers on the phone and while chatting with them about their weekly order explains the new products he has available.Customer orders are shipped to the company by a delivery service.Customers who have ordered new products frequently return them because they are not as expected.
-Refer to Scenario 7-2.Sam is having problems understanding what the customers don't like about the products they are returning; the product looks fine to him and works as it is supposed to,so why aren't the customers happy? Sam is having a problem with

• A)the channel.
• B)decoding.
• C)encoding.
• D)the medium.
• E)sourcing.

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Definitions:

Basal Lamina

A thin, fibrous layer of extracellular matrix that underlies the epithelium and separates it from underlying connective tissue.

Basement Membrane

A slim, compact extracellular matrix layer that divides epithelial or endothelial cells from the connective tissue beneath, crucial for tissue renewal, filtration, and communication between cells.

Epithelium

Layers of cells covering internal and external surfaces of the body, including skin, glands, and digestive tract linings.

Major Manifestations

Principal signs or symptoms indicating the presence of a disease or condition.