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SCENARIO 7-2 Sam is a sales representative for Alliance Ltd.,but he struggles to explain the benefits of Alliance's products.Sam usually calls customers on the phone and while chatting with them about their weekly order explains the new products he has available.Customer orders are shipped to the company by a delivery service.Customers who have ordered new products frequently return them because they are not as expected.
-Refer to Scenario 7-2.Sam is having problems understanding what the customers don't like about the products they are returning; the product looks fine to him and works as it is supposed to,so why aren't the customers happy? Sam is having a problem with
SEC
The U.S. Securities and Exchange Commission, a federal agency responsible for enforcing federal securities laws and regulating the securities industry.
CPA
Certified Public Accountant, a professional designation given to accountants who pass a licensing examination and meet other state requirements.
IRS
The Internal Revenue Service, the U.S. federal agency responsible for tax collection and enforcement of tax laws.
Owner's Equity
The residual interest in the assets of an entity after deducting liabilities; essentially the net worth belonging to the owners.
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