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Cognitive evaluation theory argues that extrinsic rewards increase intrinsic motivation.
Cross-Functional Team
A group of individuals with different expertise and from various departments within an organization, working together toward a common goal.
Competencies
A combination of skills, knowledge, and abilities that individuals possess which enable them to perform tasks effectively.
Competitive Advantage
The attribute that allows an organization to outperform its competitors, usually leading to greater sales or margins and/or retaining more customers.
Marketing Tactics
Specific actions or strategies marketers use to promote a product, service, or brand to targeted customers.
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