Unfreezing

question 249

Multiple Choice

Unfreezing

• A)is an organizational development technique pioneered by the U.S.Navy.
• B)is the first step in the organizational change process.
• C)is the most effective organizational development technique.
• D)consistently prevents the diffusion of change efforts.
• E)is required to ensure that new attitudes or behaviours become an enduring part of the organization.

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Definitions:

Behavioral Economists

Scholars who study the effects of psychological, cognitive, emotional, cultural, and social factors on economic decisions of individuals and institutions.

Marginal Disutility

The additional dissatisfaction or negative utility gained by consuming or producing one additional unit of a good or service.

Status Quo

The existing state of affairs; in prospect theory, the current situation from which gains and losses are calculated.

Prospect Theory

A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are uncertain.