Diffusion Refers to

question 313

Multiple Choice

Diffusion refers to

• A)the importation of technical ideas into an organization.
• B)the process of moving an innovation from concept to implementation.
• C)the process by which innovations move through an organization.
• D)the extent to which a change effort becomes a permanent part of the organizational culture.
• E)the process which leads to reduced enthusiasm for innovations.

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Definitions:

Unsought Product

Goods or services that consumers do not normally think of buying or do not know exist until they are needed.

Cemetery Plot

A piece of land in a cemetery owned by an individual or family for the purpose of burying deceased members.

Entertainment Licensing

Involves obtaining permissions to use copyrighted material, such as music, movies, or characters, for various forms of media or merchandise.

Overexposed

In marketing, it refers to a brand or product being advertised too frequently, causing potential customers to become desensitized or annoyed.