As the Routineness of the Message to Be Sent Increases

question 147

True/False

As the routineness of the message to be sent increases, a richer communication medium should be chosen.

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Definitions:

Products and Services

The items and assistance a business offers to meet the needs and desires of consumers.

Voluntary Marketing Exchange

Transactions where both the buyer and seller willingly engage in the trade of goods or services, each expecting to benefit from the exchange.

Product

Any item or service offered by a firm that meets a need or desire of consumers.

Private-Label Brands

Brands developed and marketed by a retailer and available only from that retailer; also called store brands.