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What Are the Basic Characteristics of Highly Motivating Goals

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What are the basic characteristics of highly motivating goals?


Definitions:

Utility

The total satisfaction or benefit derived from consuming a good or service.

Voltage

An electrical measurement that represents the difference in electric potential energy between two points in a circuit.

Hedonic-Utilitarian

A dichotomy in consumer behavior contrasting pleasure-seeking motives (hedonic) with functional or practical motives (utilitarian) in decision making.

Approach-Avoidance

A psychological conflict that occurs when a goal is both desirable and undesirable at the same time.

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