Examlex
Projection is the tendency to act differently from the way we feel; to put on a false face, so to speak.
You-attitude
A communication strategy focused on addressing the needs and interests of the audience, often used in business and persuasive writing to establish a positive connection.
You-attitude
A communication approach that focuses on the audience's perspective and needs.
Passive Verbs
A form of verb that indicates the subject of the sentence is the recipient of the action, often making the writing less direct.
Goodwill
The intangible value of a business that arises from brand reputation, customer relationships, intellectual property, and other non-physical assets.
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