What Are the Seven Key Factors That Directors Should Consider

question 23

Essay

What are the seven key factors that directors should consider in deciding whether to sell a company?

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Definitions:

Promotional Element

Components of a promotional mix used by companies to communicate with their target markets, including advertising, public relations, and personal selling.

Public Relations

The practice of managing and disseminating information from an individual or organization to the public in order to influence their perceptions.

Stockholders

Shareholders are persons or organizations holding stock in a corporation, entitling them to specific rights and possibly a portion of the company's earnings in the form of dividends.

Social Media

Web-based applications and technologies facilitating content creation, sharing, and social media participation by users.