Examlex
The Truth-in-Lending Act limits credit card liability to $50 per card for unauthorized charges made before a card issuer is notified of a lost or stolen card.
Demographic Segmentation
The division of a market into segments based on variables such as age, gender, income, occupation, and education.
Data Mining
The process of analyzing large datasets to discover patterns, trends, and correlations that can inform decision-making and predictions.
Psychographics
The study of consumers' lifestyles, interests, attitudes, and values to understand their behavior and preferences.
Demographics
Statistical characteristics of the segment of the market that might purchase a product.
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