The Information Needed for the Marketing Program,Step 3 of the Planning

question 54

Multiple Choice

The information needed for the marketing program,Step 3 of the planning phase,includes: (1) __________ and (2) detailed plans to execute the marketing program.

• A)positioning studies
• B)marketing mix actions
• C)market-product grids with target segments and product groupings
• D)projected future sales,expenses,and profits
• E)market potential studies

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Definitions:

Labor Party

A political party that advocates for the interests of the working class and supports labor unions, typically promoting policies like workers' rights, social welfare, and economic equality.

ACFTU

The All-China Federation of Trade Unions, the sole national trade union federation of the People’s Republic of China.

Labor Discipline

The regulation and control of workers' behavior and productivity standards in the workplace.

National Agenda

Refers to a set of objectives and priorities adopted by a government or organization, aiming to address major issues and guide policy and decision-making.