Hyundai Motor America (HMA)became the First Automaker to Offer Consumers

question 245

Multiple Choice

Hyundai Motor America (HMA) became the first automaker to offer consumers an Internet parts ordering system.The system was targeted only to current Hyundai owners and gave Hyundai the ability to collect a vast amount of customer data about people who buy its cars.Which of Porter's generic business strategies did Hyundai MOST LIKELY use when it launched its Internet parts website?

• A)cost leadership
• B)differentiation focus
• C)differentiation
• D)cost focus
• E)marketing focus

Understand the basic principles of capital budgeting and investment evaluation techniques.

Calculate and interpret the payback period for investment projects.

Understand and apply the concept of net present value (NPV) in investment decisions.

Apply the concept of the internal rate of return (IRR) to assess investment viability.

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Definitions:

Unconditional Positive Regard

An attitude of acceptance and respect on the part of an observer, no matter what a person says or does, especially in the context of client-centered therapy.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone, according to Abraham Maslow's hierarchy of needs.

Population

The total number of individuals or items within a particular category or geographical area.

Empirically

Relating to information gained by means of observation or experimentation.