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To overcome the problem that occurs during product development when consumers say one thing in a market research study and do another when facing a supermarket shelf,the Warm Delights team ran marketing experiments that involved all of the following EXCEPT:
Formal Orientation
An organized and official introduction to a company or organization for new members or employees, outlining policies, procedures, and culture.
Socialization
The process by which people adapt to an organization through learning and accepting the values, norms, and beliefs held by others in the organization.
Needs Assessment
A diagnosis that presents problems and future challenges that can be met through training or development.
Training Program
A structured educational program designed to improve the knowledge, skills, and abilities of employees to better perform specific jobs.
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