To Overcome the Problem That Occurs During Product Development When

question 148

Multiple Choice

To overcome the problem that occurs during product development when consumers say one thing in a market research study and do another when facing a supermarket shelf,the Warm Delights team ran marketing experiments that involved all of the following EXCEPT:

• A)measuring the results of the Warm Delights experiments.
• B)repeating the Warm Delights marketing experimentation process.
• C)keeping the initial Warm Delights packaging,which communicated its cooking convenience to prospective buyers.
• D)putting a Warm Delights prototype dessert in a store.
• E)improving the Warm Delights prototype.

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Definitions:

Pie Chart

A circular chart split into segments to show the ratio of numbers.

Nominal Data

Data that represent categories without intrinsic order or ranking among them.

Pie Chart

A graphical representation of data in the form of a circle with slices that proportionally represent different categories or parts of a whole.

Car Dealer

A business entity that sells new or used automobiles, often operating on a dealership contract with an automaker or its sales subsidiary.