The Information Needed in a Situation (SWOT)analysis or Step 1

question 76

Multiple Choice

The information needed in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) trends for industry and competitors and (2) __________.

• A)project future sales,expenses,and profits
• B)market potential studies
• C)positioning studies
• D)market-product grids with target segments and product groupings
• E)marketing mix actions

---

Definitions:

Educational Attainment

The highest level of education an individual has completed, such as high school, undergraduate, or graduate degrees.

Delay-of-Gratification

The capacity to withstand the allure of an instant gratification in favor of a future benefit.

Need to Belong

An inherent human need to form and maintain strong, stable interpersonal relationships.

Familiarity Principle

The psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.