The Actions Taken During Market Product Focus and Goal Setting

question 31

Multiple Choice

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) set market and product goals, (2) __________, (3) find points of difference, and (4) position the product.

• A)identify industry trends
• B)select target markets
• C)research customers
• D)develop the program's marketing mix
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Lungs

The pair of respiratory organs in the chest where blood is oxygenated and carbon dioxide is removed.

Dilation

The process of expanding or widening an opening or structure in the body, often referring to blood vessels, the pupil of the eye, or the cervix during childbirth.

Collapse

The sudden failure or loss of strength leading to a fall or the falling in of something, such as a structure.

Orthopnea

Difficulty in breathing that is relieved by sitting or standing in an upright position, commonly associated with heart and lung diseases.