The Information Needed in Market Product Focus and Goal Setting,Step

question 10

Multiple Choice

The information needed in market product focus and goal setting,Step 2 of the planning phase includes: (1) market potential studies; (2) market-product grids with target segments and product groupings;and (3) __________.

• A)trends for industry and competitors
• B)marketing mix actions
• C)detailed plans to execute the marketing program
• D)perceptual maps and positioning statements
• E)projected future sales,expenses,and profits

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