A Cost Leadership Strategy Refers to One of Porter's Generic

question 25

Multiple Choice

A cost leadership strategy refers to one of Porter's generic business strategies that

• A)involves controlling expenses and,in turn,lowering product prices targeted at a narrow range of markets segments.
• B)focuses on reducing expenses and,in turn,lowers product prices,while targeting a broad array of market segments.
• C)requires products to have significant points of difference to target one or only a few market segments.
• D)requires products to have significant points of difference to charge a higher price while targeting a broad array of market segments.
• E)seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.