Hyundai Motor America (HMA)became the First Automaker to Offer Consumers

question 245

Multiple Choice

Hyundai Motor America (HMA) became the first automaker to offer consumers an Internet parts ordering system.The system was targeted only to current Hyundai owners and gave Hyundai the ability to collect a vast amount of customer data about people who buy its cars.Which of Porter's generic business strategies did Hyundai MOST LIKELY use when it launched its Internet parts website?

• A)cost leadership
• B)differentiation focus
• C)differentiation
• D)cost focus
• E)marketing focus

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Definitions:

Christmas Gifts

Items given to others during the Christmas holiday as a gesture of goodwill and celebration.

Halloween

An annual holiday celebrated on October 31st, involving traditions such as costume-wearing, trick-or-treating, and carving pumpkins into jack-o'-lanterns.

Doomsday Machine

A hypothetical device or concept, often mentioned in defense and speculative fiction, designed to trigger an automatic and irreversible destruction of humanity or Earth.

Rational Opponent

In strategic contexts, an adversary who makes decisions based on logic, aiming to maximize their own payoff or utility.