The Marketing Manager Looks for Two Kinds of Deviations,each Triggering

question 124

Multiple Choice

The marketing manager looks for two kinds of deviations,each triggering a different kind of action: (1) ________ and (2) actual results fall short of goals.

• A)deviations that result from major shifts in customer needs
• B)actual results exceed goals
• C)there are no deviations but there should be
• D)deviations that result from executive mandates
• E)deviations that are blamed on insufficient marketing support (personnel or funding)

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Definitions:

Gene Investment Theory

A theory suggesting that individuals are predisposed to invest resources and efforts into offspring and relatives to ensure the transmission of their genes to future generations.

New Orleans

A major United States port and the largest city in Louisiana, known for its distinct music, Creole cuisine, unique dialects, and annual celebrations and festivals, most notably Mardi Gras.

Evolution

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