The Application of Modern Measurement Technologies to Understand, Quantify, and Optimize

question 19

Multiple Choice

The application of modern measurement technologies to understand, quantify, and optimize marketing spending is referred to as

• A) situation analysis.
• B) strategic marketing analysis.
• C) marketing ROA (return on assets).
• D) marketing ROI (return on investment).
• E) marketing response evaluation.

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Definitions:

Sample Proportion

The fraction of the sample that shares a particular trait or characteristic.

Sampling Distribution

The probability distribution of a given random-sample-based statistic, used to make inferences about a population.

Simple Random Samples

A subset of individuals chosen from a larger set, where each individual is chosen randomly and entirely by chance.

Population

The entire pool from which a statistical sample is drawn and to which the results of analysis will be generalized.