Consider Figure 22-8: General Mills Marketing Dashboard Chart "D" Above

question 265

Multiple Choice

Consider Figure 22-8: General Mills Marketing Dashboard Chart "D" above.The bar graph for the Drug channel would most likely cause marketers to

• A)put more products into drugstores and remove products from warehouse stores.
• B)reduce the choices to keep drugstores more in line with the other four distribution channels.
• C)find out why the number of flavors in drugstores jumped in December and exploit that information.
• D)investigate shopping preferences of customers between Warm Delights Minis vs.Warm Delights (regular).
• E)take corrective actions that would allow drugstores to sell as much as grocery stores.

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Definitions:

Difference Threshold

The smallest detectable difference between two stimuli or the minimum change in a stimulus that can be correctly perceived as differing from a reference stimulus.

Just Noticeable Difference

The minimum difference in stimulus intensity that a specific sense (like sight, hearing, taste, touch, or smell) can detect.

Optic Nerve

The nerve that transmits sensory information from the eye to the brain.

Occipital Lobe

is the region of the brain located at the back of the head, responsible for processing visual information.