Define Marketing ROI (Return on Investment)

question 66

Essay

Define marketing ROI (return on investment).

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Definitions:

Tender Offers

Public offers made by a person or entity to purchase a significant percentage of a company's shares or bonds.

Cash-Out Combinations

Business transactions where shareholders of a company being acquired or merged are paid in cash instead of receiving shares of the acquiring or merging entity.

Minority Shareholders

Shareholders who own a smaller portion of a company's shares and typically do not have controlling interests or significant influence on business decisions.

Oppressive Acts

Behaviors or actions by directors or majority shareholders in a corporation that are burdensome, harsh, or wrongful against minority shareholders.