Travelocity

question 205

Multiple Choice

Travelocity.com provides almost immediate access to and confirmation of travel arrangements and accommodations. And payment can be made using one of four credit cards (Visa, MasterCard, American Express, and Discover) . This shows how electronic commerce contributes to customer value through the creation of

• A)service utility.
• B)form utility.
• C)place utility.
• D)possession utility.
• E)price utility.

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Definitions:

Participatory Action Research

A methodology allowing researchers and participants to co-create knowledge through shared investigation and action, aimed at social change.

Brainstorming Approach

A creative problem-solving technique that involves generating a large number of ideas in a short period, typically in a group setting, to find a solution to a specific issue.

Evaluation Phase

The stage in a project or plan where the outcomes are analyzed and assessed to determine their effectiveness and impact.

Ad Hoc Committee

A temporary committee formed for a specific task or objective and dissolved after the completion of its mandate.