Interactive Marketing Is Characterized by

question 82

Multiple Choice

Interactive marketing is characterized by

• A)niche marketspaces.
• B)sophisticated choice boards.
• C)the digital divide, which separates online consumers from traditional marketplace consumers.
• D)a marketing mix strategy that de-emphasizes the promotion element.
• E)human-to-human mediated online "chat room" communication prior to the purchase.

Understand the historical impact of technology on media and communication.

Recognize the theoretical perspectives on technological advances in media, including technological determinism and social constructivism.

Identify the transformative effects of specific technologies such as radio, television, and the internet on society and media consumption.

Analyze the role of advertising in shaping the broadcasting industry.