Yahoo! Allows Its Users to Create a Web Page by Picking

question 16

Multiple Choice

Yahoo! allows its users to create a web page by picking the content they want (stock quotes,weather conditions,etc. ) and deciding how they want it to look (colors,themes,and layouts) .This consumer-initiated practice is an example of

• A)permission marketing.
• B)personalization.
• C)transactional website.
• D)collaborative filtering.
• E)customerization.

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Definitions:

Accommodation

The process of adapting or adjusting one's cognitive structures to incorporate new information from the environment.

Cognitive Development Theory

A theory that describes how thinking and reasoning develop through various stages over the course of a person's life.

Schema

A cognitive framework or concept that helps organize and interpret information, allowing an individual to understand complex experiences and information.

Egocentrism

A cognitive bias where individuals overemphasize their own perspective and struggles to see situations from others' viewpoints.