Yahoo! Allows Its Users to Create a Web Page by Picking

question 16

Multiple Choice

Yahoo! allows its users to create a web page by picking the content they want (stock quotes,weather conditions,etc. ) and deciding how they want it to look (colors,themes,and layouts) .This consumer-initiated practice is an example of

• A)permission marketing.
• B)personalization.
• C)transactional website.
• D)collaborative filtering.
• E)customerization.

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Definitions:

Group Decision Making

The process by which multiple individuals come together to make a decision collectively, often involving discussion and negotiation.

Groupthink

A psychological phenomenon in which the desire for harmony or conformity within a group leads to an irrational or dysfunctional decision-making outcome.

Diffusion of Responsibility

A phenomenon where individuals in a group are less likely to take action or feel accountable for actions because the responsibility is seen as being distributed among all members of the group.

Riskier Decisions

Choices or actions taken that involve a higher level of uncertainty and potential for negative outcomes compared to alternative options.