Harris Interactive,a Large U

question 63

Multiple Choice

Harris Interactive,a large U.S.research firm,has identified six distinct online consumer lifestyle segments: (1) click-and mortar; (2) __________; (3) brand loyalists; (4) time-sensitive materialists; (5) hooked,online and single;and (6) e-bivalent newbies.

• A)drifting surfers
• B)desktop veterans
• C)hunter-gatherers
• D)media movers
• E)digital collaborators

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Definitions:

Annual Company Picnic

A social event held by a company for its employees and often their families, typically outdoors and once a year, to foster community and morale.

Mildly Disappointing Information

Information that falls slightly below expectations but is not severely negative or damaging.

Strong Negative Information

Information that is decidedly unfavorable or adverse, often impacting perceptions, decisions, or outcomes significantly.

Indirect Approach

A method of communication or action that is not straightforward, often involving suggestion rather than direct instruction.