Harris Interactive,a Large U

question 288

Multiple Choice

Harris Interactive,a large U.S.research firm,has identified six distinct online consumer lifestyle segments: (1) click-and mortar; (2) hunter-gatherers; (3) brand loyalists; (4) __________; (5) hooked,online and single;and (6) e-bivalent newbies.

• A)desktop veterans
• B)media movers
• C)drifting surfers
• D)digital collaborators
• E)time-sensitive materialists

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Definitions:

Assumption Of Risk

A legal doctrine that holds that an individual can be barred from recovering damages for any harm suffered if they voluntarily exposed themselves to a known risk.

Assault

An attempt to commit a battery.

Battery

The unlawful touching of another person.

False Imprisonment

An intentional tort involving the unjustified confinement or detention of a person.