Multichannel Marketing Refers to

question 199

Multiple Choice

Multichannel marketing refers to

• A) selling the same product to the same customers under two distinct brand names.
• B) selling the same product to the same customers at two different price points through two different distributors.
• C) the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in the traditional marketplace and online.
• D) the use of bots to find the best prices and make purchases from multiple websites simultaneously.
• E) the blending of nonelectronic communication and delivery channels to counteract the power of online buying.

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Definitions:

Extrinsic Motivation

Motivation that is driven by external rewards such as money, fame, grades, or praise.

Reinforcement Theory

A psychological theory suggesting that behavior is driven by its consequences, reinforcing desirable behaviors while discouraging undesirable ones.

Orienting Reflex

The instinctual reaction of an organism to a novel stimulus, often involving attention redirection towards the source of the stimulus.

Stimulus

Any event or situation that evokes a response or reaction from an organism or system.