Mark Wanted to Make Some Extra Money, So He Went

question 137

Multiple Choice

Mark wanted to make some extra money, so he went door-to-door in his neighborhood asking residents if they had any small jobs that they could hire him to perform. Mark had no idea of whether anyone had any jobs for him, so he picked the houses randomly and knocked on the doors to see if anyone was home and perhaps interested in his services. In terms of the personal selling process, Mark was engaged in __________ when he knocked on a prospective customer's door.

• A)stimulus-response selling
• B)handshaking
• C)cold canvassing
• D)closing
• E)traffic generation

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Definitions:

Indirect Messages

Communication in which the message is not explicitly stated, relying instead on context and interpretation to convey meaning.

Techno-Invasion

Refers to the increasingly pervasive role of technology in various aspects of life and work, where technology significantly changes or disrupts established practices and environments.

Techno-Overload

Stress or overwhelm caused by an excessive use of technology or the demand to learn and utilize new technological tools.

Perception

The process by which sensory information is organized, interpreted, and consciously experienced, influencing how we understand our environment.