When Thousands of College-Age "Brand Ambassadors" at Colleges and Universities

question 19

Multiple Choice

When thousands of college-age "brand ambassadors" at colleges and universities across the U.S.needed to recruit volunteers to help incoming freshmen on campus move-in day,the most effective way to reach the greatest number of students was by using

• A)the campus radio.
• B)social media.
• C)phone solicitations.
• D)ads in the campus newspaper.
• E)hanging ads on dorm-room handles.

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Definitions:

Gender Segregation

The physical, legal, and cultural separation of people according to their biological sex, which can extend to various sectors like employment and education.

Doing Gender

The concept that gender is a performance or activity that individuals engage in daily, reinforcing societal norms and expectations related to gender roles.

West and Zimmerman

West and Zimmerman are scholars known for their work in sociology, particularly concerning gender studies, elaborating on the concept that gender is socially constructed through everyday interactions.

Formal Labour Market

The sector of the economy that involves employment relationships officially recognized by legal and regulatory frameworks, often characterized by regular salaries and benefits.