While Both Traditional Media and Social Media Can Reach Either

question 87

Multiple Choice

While both traditional media and social media can reach either a large audience or a niche audience,social media are DIFFERENT from traditional media because

• A)production of traditional media requires specialized skills and a team of people.
• B)traditional media include Facebook and Twitter.
• C)social media only reaches niche audiences.
• D)social media is relatively expensive to produce.
• E)the content of social media cannot be altered after publication.

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Definitions:

Full Capacity Sales

The maximum potential sales revenue a firm can achieve when operating at total capacity.

External Financing Needed

The amount of funding a company needs to raise from outside sources to finance its business operations or growth plans.

Long-Term Debt

Borrowings that are due to be repaid more than one year from the date of the financial statement.

Dividend Payout

A portion of a company's earnings that is distributed to shareholders.