In Using Social Media,a Brand Manager Tries to Select and Use

question 75

Multiple Choice

In using social media,a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing (1) the number of users or unique visitors to the website and (2) __________.

• A)the characteristics of these visitors
• B)the availability of social network to run apps
• C)the ability of the site to be measured in terms of its sales,profitability,distribution density,and other performance metrics
• D)the ability of the social network to pull controversial content
• E)the site's ability to present the results of key word searches to improve the odds of a firm's products showing up in user searches

Understand the key legal concepts involved in resolving disputes over debt payments, including the difference between liquidated and unliquidated debts, and accord and satisfaction.

Identify the characteristics and enforceability of unilateral and bilateral contracts, including the requirement of consideration.

Recognize the impact and legal significance of the preexisting duty rule in contract modifications.

Discern when a promissory estoppel claim can be validly invoked in contractual disputes.

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Definitions:

Concealing Assets

The act of hiding or failing to disclose assets to avoid legal responsibilities or to deceive creditors or other parties.

Willful Injury

Intentional harm caused by one person to another, not through negligence or accident but with the purpose of inflicting damage.

Restitution

A legal process through which someone who has lost money or property to someone else's wrongful act is compensated by the person responsible for the loss.

Involuntary Bankruptcy

A legal process initiated by creditors to force a debtor into bankruptcy proceedings against their will.