In Using Social Media,a Brand Manager Tries to Select and Use

question 43

Multiple Choice

In using social media,a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing (1) __________ and (2) the characteristics of these visitors.

• A)the availability of social network to run apps
• B)the ability of the site to be measured in terms of its sales,profitability,distribution density,and other performance metrics
• C)the number of users or unique visitors to the website
• D)the ability of the social network to pull controversial content
• E)the site's ability to present the results of key word searches to improve the odds of a firm's products showing up in user searches

---

Definitions:

Real Variables

Economic variables that are measured in physical units or have been adjusted for inflation, emphasizing their true value.

Quantity Theory

An economic theory which proposes that changes in the money supply will directly affect price levels in the economy over the long term.

Money Supply

The total amount of money available in an economy at a specific time, including cash, bank deposits, and other liquid assets.

Price Level

A summarial mean of present prices for goods and services in the broad economy.