A Business Hopes to Generate Large Online Sales Through Posting

question 53

Multiple Choice

A business hopes to generate large online sales through posting ads on social networking sites but only wants to pay when an ad actually generates a sale.That firm should use the performance measure of

• A)"cost per thousand," and pay $0.50 for every time an ad loads,up to $100 per month.
• B)a "negotiated measure," and pay $100 to post their ad for two weeks.
• C)"cost per click," and pay $0.50 for every visitor who clicks on the ad and goes to their website.
• D)"cost per action," and pay $50 for every purchase that originated from an ad on the site.
• E)"cost per like," and pay $1.00 for every unique visitor who likes the advertised product.