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Frequently used Facebook measures include __________ (the number of people who have opted in to a brand's messages at a given time) and __________ (if someone visits five times in one day, he or she is counted once) .
Discount Rate
The interest rate used to discount future cash flows of a financial asset to their present value, often used in NPV calculations.
Revenue
The sum of money earned from the sale of products or services that are the main activities of a business.
Interest Rate
The percentage charged on a loan or earned through an investment, representing the cost of borrowing or the return on invested capital.
Discounting Project Cash Flows
The process of determining the present value of expected future cash flows of a project using a specific discount rate.
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