Performance Measures for Social Media Are

question 24

Multiple Choice

Performance measures for social media are

• A)less specific than those for traditional media.
• B)easier to track for traditional media such as newspapers and magazines because marketing managers can track the circulation numbers.
• C)easiest to track using Twitter.
• D)more specific than those for traditional media.
• E)the same as for traditional media.

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Definitions:

Contractual Relationship

A legally binding agreement between two or more parties, creating mutual obligations enforceable by law.

Unjust Enrichment

A windfall that one party to a contract stands to make at the expense of the other.

Collateral Contract

A separate contractual obligation that can stand alone, independent of the written contract.

Inferred Trust

A trust implied by law to work out justice between the parties, based on certain circumstances or conduct, as opposed to being established by explicit words.