One Disadvantage of Using the Internet as an Advertising Medium

question 61

Multiple Choice

One disadvantage of using the Internet as an advertising medium is

• A)technical and administrative standards for the various online advertising formats are still evolving.
• B)as a relatively new medium,it has attracted limited use.
• C)pay-per-click search ads on Google are expensive and ineffective.
• D)it is difficult to translate messages that can be used in social media networks like Facebook and Twitter.
• E)it often creates more traffic than a firm can actually handle.

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Definitions:

Location Decision

Deciding on the most optimal geographical site for a business's operations, facilities, or stores based on factors like cost, accessibility, and market demand.

Service Firm

A business that primarily offers intangible products, such as expertise or labor, rather than physical goods.

Parking and Access

Refers to the design and management of parking spaces and the ease with which people can access and leave these areas.

Traffic Counts

The process of measuring the number and types of vehicles or pedestrians passing a certain point within a specific time frame.