One of the Disadvantages Associated with Radio as an Advertising

question 95

Multiple Choice

One of the disadvantages associated with radio as an advertising medium is that it

• A)has a short exposure time.
• B)cannot target specific audiences.
• C)cannot use humor, sound, and intimacy effectively.
• D)has a very limited amount of advertising time available.
• E)is easy to convey complex messages.

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Definitions:

Perfect Price Discrimination

A pricing strategy where a seller charges the maximum possible price for each unit consumed that each buyer is willing to pay, thus capturing the entire consumer surplus as profit.

Total Revenue

The total income received by a firm from its sales of goods or services before any costs or expenses are deducted.

Arbitrage

The practice of buying and selling a commodity or financial instrument in different markets to profit from differing prices for the same asset.

Profit-Maximizing Strategy

A plan or approach designed by a firm to ensure highest possible profit from its operations, taking into account costs and market demand.