Michael Angelo's Pepperoni Mini Calzones Are Easy-To-Prepare Snacks,but the Manufacturer

question 30

Multiple Choice

Michael Angelo's Pepperoni Mini Calzones are easy-to-prepare snacks,but the manufacturer believes customers are not buying the product as predicted because they are unfamiliar with calzones.The manufacturer is interested in employing a sales promotion technique that will communicate the ease of preparation and encourage customers to try the product.Which method would it most likely employ?

• A)Advertise on television showing a mother preparing the snack in less than 60 seconds in the microwave.
• B)Provide a premium to build customer goodwill by receiving reduced price merchandise.
• C)Have a sign that will be placed on the grocer's freezer where the product is offered for sale.
• D)Use a rebate to encourage customers to purchase the snack and increase customer confidence in the product.
• E)Use a demonstrator hired by the company to prepare the snack in a grocery store and give away cooked,bite-sized portions of the snack to shoppers as they pass by.

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