Which of the Following in an Inherent Weakness of Personal

question 302

Multiple Choice

Which of the following in an inherent weakness of personal selling?

• A)difficult to receive good feedback
• B)difficult to get media cooperation
• C)messages may differ between salespeople
• D)easily duplicated
• E)can easily lead to promotion wars

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Definitions:

Production Alternative

Different ways in which a firm could allocate its resources to produce various goods or services.

Capital Goods

Physical assets used by a company to produce goods and services that are used to produce consumer goods or services.

Scarcity

The fundamental economic problem of having seemingly unlimited human wants in a world of limited resources.

Study of Economics

The academic discipline that examines how individuals, businesses, governments, and nations make choices on allocating resources to satisfy their wants and needs.